Greg Sterling says, “The Information has gained access to what it describes as “confidential internal data” at Yahoo. With the ominous title, “The Death March of Yahoo’s Core Products,” the article details traffic declines for key products at Yahoo.

The data, apparently put together by multiple product teams at Yahoo, document usage between December 2014 and 2015. According to The Information, three critical products — Yahoo Mail, the Yahoo home page and Yahoo Search — each saw declines of varying but meaningful degrees:

Daily users on Yahoo’s home page declined by 16.5 percent.
Yahoo Mail dropped by 11.5 percent.
Yahoo Search fell 8.8 percent.
Time spent on these properties apparently also declined. By comparison, the data show that “Tumblr has been doing relatively well.” Yahoo Weather is apparently another bright spot, especially in terms of mobile usage”.

Report: Yahoo Search, Mail & Home Page Saw Usage Declines In 2015

Marketing Land

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