‘Three dark social channels with a billion active users & how to use them’ – Econsultancy
Patricio Robles says, “While marketers are justifiably attracted to the Facebooks and Twitters of the world, stats from Radium One show that nearly 70% of global sharing activity takes place in dark social channels.
These are channels in which sharing activity takes place out of public view.
But just because dark social channels are harder to work and track doesn’t mean that marketers should ignore them.
In fact, there are now a number of dark social channels that are just as big – and even bigger – than Facebook.
Here’s a run-down of these channels and how marketers can use them.
Email is the most prominent dark social channel, and arguably the most powerful.
Although marketers in some industries, such as ecommerce, already rely heavily on email and appreciate how it can be used as a social channel, many others underestimate it altogether”.
Three dark social channels with a billion active users & how to use them
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