Ginny Marvin says, “Twitter as customer service engine is getting a bit more powerful for companies. On Wednesday, Twitter announced the rollout of two new tools for companies to provide support and get feedback from customers.

Customer Feedback is a new feature that enables businesses to solicit customer feedback after a Twitter conversation in Net Promoter Score (NPS) and Customer Satisfaction (CSAT) formats.

Users provide the feedback privately through survey questions provided right within the Twitter experience.

Twitter is also making Direct Messaging between customers and companies simpler. Businesses can add a deep link into a tweet to display a call-to-action link”.

Twitter Launches New Customer Service Feedback And Engagement Tools For Businesses

Marketing Land

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