‘7 Inconvenient Truths About Content Marketing’ – Entrepreneur
Steve Tobak says, “Content marketing is, without a doubt, the most over-hyped and least-understood marketing tool for entrepreneurs, soloproeneurs and small businesses owners. And it’s certainly not the panacea it’s been made out to be.
The interactive web — social media, blogs, videos, etc. — has made content marketing relatively easy and inexpensive. And therein lies the rub. As with entrepreneurship, everyone is doing it. The competition is enormous, and so is the level of noise you have to get over just to be seen and heard by potential customers.
Related: 7 Steps to Get Influencers to Share Your Content
There must be terabytes of content telling you how to make your content marketing count, but nearly all of it is click-bate generated by those struggling to make a name for themselves on media sites selling ads. In other words, most blogs and articles on content marketing are, ironically, nothing more than worthless content marketing”.
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