Zachary Evans says, “Ever click on a result in the Google Search Results Page only to have some annoying video start playing or huge pop-up ad block your entire screen? Annoying, right?

Well, the good news is that Google is aggressively tweaking its search algorithm to remove pages and websites that do the kinds of things that infuriate visitors.

The latest algorithmic update came at the end of 2015, and was dubbed Phantom III (because it wasn’t initially confirmed by Google) and followed two other Quality Updates designed to boost sites that provide favorable user experience.

This is good news for content marketers who have been doing things the right way, creating useful content that provides unique value to users. And it’s hopefully another nail in the coffin of websites that look for gimmicky shortcuts that don’t benefit the visitor”.

Keeping Up With Google: Content Marketing and Google’s Phantom Update

Business.com

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