Valerie Levin says, “Sometimes, realigning your marketing and sales efforts after losing momentum or motivation takes getting back to basics. Revisiting your original strategies and taking advantage of existing leads through nurturing can be a winning game plan for converting at higher rates and lower costs.

Companies that excel at lead nurturing generate 50 percent more sales-ready leads at 33 percent lower cost. If something as simple as reaching out instead of ignoring potential customers can increase profit, without serious investment, companies should be clamoring to use this strategy.

When 80 percent of new leads never become sales, there is a massive amount of untapped potential of guiding prospects to the bottom of the funnel. With a little extra effort in a few different channels, leads can become conversions”.

Back to Basics: Every Way You Should Be Nurturing Your Leads

Business.com

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