‘From checkout to conversion: How to prevent basket abandonment’ – Econsultancy
Georges Berzgal says, “For any online retailer, transporting a consumer seamlessly from the shopping to buying stage brings its challenges.
Checkout, the pivotal moment to secure the sale, is still an area where many retailers struggle to provide a customer-centric experience.
Whether the customer is shopping in-store or online, a poor customer experience is likely to result in an abandoned basket.
So, how can you prevent valuable online customers from straying from their shopping baskets?
1. Keep it clear and simple
Many customers are time poor, easily distracted, and perhaps most notably, have a wide-range of other brands vying for their attention”.
From checkout to conversion: How to prevent basket abandonment
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