‘Get the Most Out of Your Marketing Agency in 5 Ways’ – Entrepreneur
Erik Huberman says, “The minute you hire a marketing company, you’re itching to dive in. Time to maximize your advertising and public relations dollars and finally build some brand equity, right?
The short answer: Yes, absolutely. The long answer: Be patient. As tempting as it is to hit the ground running, it’ll be better for your company in the long term to solidify your strategy first.
To maximize return on investment (ROI) down the road, share these five data sets with your new agency.
1. Your current marketing mix
Tell your agency about what aspects of marketing you’re already tackling and what you hope to accomplish. Too often, I hear from clients, “Oh yeah, we’re doing marketing. We’re running search engine optimization campaigns.” When I ask what else, they tell me, “That’s it.” Unfortunately, by limiting their focus, those clients are missing opportunities to convert potential customers into sales”.
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