‘How to Create a Compelling Call to Action’ – Entrepreneur
Entrepreneur team says, “If your content doesn’t include a call to action, you are leaving lots of money on the table that will never make it into your pocket until those CTAs are put into place. Simply put, a call to action tells your readers to do exactly what you’d like them to. And if your copy is intriguing enough, your readers will have no problem taking action.
While focusing on conversions during CTA creation is essential, your copy doesn’t need to be “salesy” in order to be effective. Here’s how to create balanced calls-to-action that result in new customers, newsletter subscribers, and even brand ambassadors for your business:
Create a personable experience
Let’s say that you’re promoting an eBook about do-it-yourself oil changes and you’ve written an article about the importance of regular oil changes for a vehicle. Instead of ending your piece with “Those interested in learning more can click here to buy this eBook,” it’s better to say something like “Click here to buy this eBook and become a master oil changer!”
Unlike the first instance, the second instance speaks directly to the reader as if they’re a personal friend”.
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