Arie Shpanya says, “The process of acquiring a consumer and turning them into a customer consists of three main parts: grabbing their attention, selling your product and experience to them, and getting them to return to your store.

Each of these parts have different requirements for success, but retaining the customer might be the most complex.

It’s tricky because there are so many other options customers have when shopping online, but the results are worth the effort.

According to Bain & Co, increasing customer retention rates by just 5% can increase profitability anywhere between 25%-95%.

The problem at hand is how you can stand out to the customers in 2016. The online browsing experience for the shopper can be summed up in one word: loud”.

Three customer retention strategies retailers have to consider in 2016

‘Econsultancy’ Blog

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