‘Three UX Principles That Help Your Website Do Its Job Right’ – MarketingProfs
Robert Berris says, “It’s rare for your first website build to be the perfect fit for your users—or even for your business objectives.
In the six (or more) months it takes for a traditional digital agency to build your website, business goals have likely shifted, users have demanded new features, and a competitor may have beat you to market.
Yet, too often, companies spend months to launch a website and then do nothing to improve it. Instead, we tend to focus more on seemingly more important marketing channels: blogs, social media, email, and more.
Though it’s vital to engage customers on those channels, your website is the ultimate conversion tool. Instead of treating a website launch like a just another item on your to-do list, it’s time to view it as a digital property that requires incremental investment and improvement to connect with your customers.
Marketers know better than anyone the value of listening to customers, and it’s time to apply that value to website development”.
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