Jack Simpson says, “Content comes in so many formats, with so many silly names attached to them, it’s hard to keep up.

But thankfully user-generated content is a fairly self-explanatory one.

With the help of social media, brands are increasingly turning to the general public to come up with creative ideas and share them with the world.

In this post I’m going to cover 10 of the best campaigns I’ve seen in the hope of inspiring your own user-generated efforts.


Three – ‘create your own pony’

In his talk at the Festival of Marketing last year, Three UK’s chief marketing officer Tom Malleschitz talked about the brand’s ‘create your own pony’ campaign off the back of the infamous dancing pony advert”.

10 excellent examples of user-generated content in marketing campaigns

‘Econsultancy’ Blog