‘AOL Expands Rich Media Ads To MSN And Millennial Media’ – Marketing Land
Ginny Marvin says, “AOL announced Monday that it is expanding the reach of its premium ad formats for brands to Microsoft and Millennial Media inventory.
The formats will now appear on Microsoft’s MSN.com and within apps in Millennial Media’s network, which AOL acquired last fall.
AOL’s Halo, Devil, Devil Full-Page Flex, Billboard and Loft ad formats are now available on MSN sites in the US, Canada, Japan and Spain and will come to the UK, France, Germany, Italy and Brazil in March. The lineup of linear video premium formats will be available in all of these markets later this quarter.
AOL took over display ad sales for Microsoft in its nine biggest markets this January”.
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