Steve Gumm says, “I’m driving to an appointment and fly past hundreds of signs for local businesses. Billboards, store signage and small yard signs on corners covering the landscape, all begging for my attention.

On my passenger seat, resting on the leather as if to beg for my attention like a puppy, is the mail from my office with a local coupon magazine filled with the names of businesses in my area.

As I nestle into my chair and prepare to do research online I’m punched in the retina by ads of all kinds. It’s unavoidable.

I don’t care. I ignore them all. Not on purpose as much as a psychological reaction.

My mind simply filters them out for me.

I don’t care. The truth is, no one really cares. Why should they?”.

Camera Ready: How To Turn Customers Into Fans with Video Marketing

Business.com

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