‘How to Turn Your Leads Into Profitable Relationships’ – Entrepreneur
Daniel Newman says, “What matters more than getting a lot of customer leads? Connecting with people who will actually do business with you. Quality trumps quantity when it comes to lead generation; whatever the size of your business, growing your customer base is what creates success.
Don’t get me wrong, attention is great but new leads add up to little more than vanity numbers if they don’t convert.
Here are a few ways to turn top-level leads into more meaningful — and profitable — relationships.
Does your web presence stink?
Your web presence isn’t about you, it’s about what matters to the people you do business with. Embrace social-media channels to get in front of your audience, take advantage of tools that let you learn about the people who visit your website and use that site to provide information they want”.
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