Mike Renahan says, “According to TOPO, prospects open less than 24% of sales emails. That means three out of four emails you’ve agonized over and sent to buyers in the past month were likely not worth writing at all.

Salespeople today rely on email more and more in their prospecting efforts. But what’s the point of sending emails if the recipients aren’t reading them? With this in mind, sales reps would be smart to look into the factors influencing the open and response rates of the messages they send.
Get HubSpot’s free CRM here to start sending customized sales emails today.

If you’ve ever wondered why you aren’t hearing back from the prospects you’ve emailed, I have some good news for you. A recently-released study from Boomerang reveals the factors behind why some emails are opened, and others are sent straight to trash”.

The Ideal Length of a Sales Email, Based on 40 Million Emails

HubSpot

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