‘Virtual reality video is doomed, unless…’ – Forrester
Nick Barber says, “Virtual reality and 360 videos continue to gain momentum, but one obstacle that could stop them in their tracks is the lack of an analytics standard.
Virtual reality or 360 video (synonymous for this post) deliver immersive experiences. If you have never consumed VR video, imagine standing inside a globe with content flowing all around you.
Video analytics can be robust, but 360 introduces new challenges. Instead of a “lean back” experience, viewers of VR video take an active role in deciding where to focus. This means that success can’t be defined by views alone. Application Development & Delivery professionals will either need to develop their own analytics scheme or partner with a third party firm”.
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