‘What will Facebook Messenger ads mean for marketers?’ – Econsultancy
Ben Davis says, “Every tech and media publisher has written about a reported leaked document showing Facebook’s plans to introduce ads to Messenger.
‘Advert’ seems a strong word, given they will be more like email; messages sent to customers who have opted in.
Whatever we call them, what might Facebook Messenger ads mean for marketers?
Brands may have a new channel for CRM
Social CRM is a reality with WeChat (enabled by third-party software), and Facebook Messenger could perhaps unlock the same potential if regular contact is allowed.
Though email is seen as the universal identifier in ecommerce, it could be set for competition as users forgo the tiresome (in comparison) UI of email apps and communicate in Messenger”.
Comments are closed.
