‘6 Ways to Market Your Small Business Mobile App’ – Entrepreneur
Jana Barrett says, “Apps are as effective as their reach. It’s the cold truth of marketing—no matter the quality of your campaign, it’s the delivery that makes it successful. To ensure your mobile app lives up to its ROI potential, it’s import to invest in a well designed mobile marketing strategy, which can lead to hundreds or even thousands of downloads when properly leveraged.
Here’s a comprehensive guide on making an early dent with your mobile marketing plan.
1. Know your audience
If you haven’t identified your core audience, you’ll never hit your sales target. First figure out who your app should cater to, then design for them. Here are some factors to consider:
Age range
Interests
Tech-savviness
Industry
2. Don’t overlook keywords
App store discoverability is a huge factor to consider when you’re launching your app. At least63% of iOS users search for apps organically”.
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