Tamar Weinberg says, “Forget what you knew about emails in 2015. This year is going to be a lot less forgiving. Today, with more and more people aiming to reach the coveted state of “inbox zero,” email marketers need to be well-equipped to make sure their messages actually get across to their intended audiences.

To help you in the process, below are seven email trends that you should remove from your email routine this year.

1. Sending Emails Without An Option To Unsubscribe
While it may seem counterproductive, the truth remains that you must leave options for email recipients to unsubscribe from your mailing list. You may not think of that email (and several follow-ups) from your salesperson as “email marketing” per se, but the recipient may still want to unsubscribe.

First, they may no longer be interested in your product or service offering, so constant email bombarding could hurt your reputation. You can’t expect to get more sales by forcing content or promotional offers upon users who don’t have any interest in them. If anything, it may cause them to call you out online”.

7 Email Trends That Should Die In 2016

Marketing Land

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