‘How to Find Your Brand’s Disruptive Opportunity’ – MOZ
Ronell Smith says, “In 2009, I wrote a magazine story about a Japanese lure company selling high-end fishing lures in the US for $20 to $50 each. With anglers buying the lures in droves, it was only a matter of time before competitors followed suit, creating carbon copies of the best sellers, which lead to a market frenzy the industry had never seen.
Months later, I interviewed the owner of the lure company everyone was copying. His comments were eye-opening and accurate.
“I don’t get it,” he said, referring to the competition. “I sell one million lures for $25. They sell 10 to 15 million lures for $5 to $10. I should be copying them.”
Basic math highlights the truth of his words: $25 million < $50 million–$150 million". How to Find Your Brand’s Disruptive Opportunity
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