‘How to Turn Prospects into Customers with Your Landing Page’ – Entrepreneur
Perry Marshall says, “We’re sure you understand why a good landing page is so essential to your success, so let’s look at what a high-converting landing page should include. This information we’re sharing with you is the result of years of testing and millions of dollars in ad spend, and has proved successful across dozens of different local business verticals. It’s what we’ve found works the best for local businesses looking to get their phones ringing.
Header
The header is the section at the very top of your site. It should be relatively narrow because you don’t want it taking up too much of the all-important above-the-fold space at the top of your site.
There are just two things to include in the header: your logo, which goes on the far left side of the header, and a call to action, which goes on the far right side of the header.
This call to action should be in a fairly large font so it stands out and people can read it easily. For a local business, we almost always have the business’s phone number here”.
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