‘Meet America’s best digital marketers in e-commerce’ – Internet Retailer
Stefany Zaroban says, “In the just-released 2016 Digital Marketing Series, Internet Retailer—for the first time ever—scores web merchants on their effectiveness in driving sales and traffic from the main online marketing channels—social media, email, and paid and natural search.
With e-commerce accounting for all of the growth in retailing last year and then some, it’s no wonder the competition is fierce among e-retailers to get noticed by online consumers. Evidence is mounting that merchants are pouring more time and money into their digital marketing programs to acquire customers and encourage them to buy more.
In fact, the 13 largest publicly-held web merchants, including Amazon.com Inc., Etsy Inc. and Netflix Inc. upped their collective spending on all online marketing channels by more than 20% year over year, according to the new 2016 Digital Marketing Series. Merchants ranked in the Internet Retailer Top 1000, or the largest online retailers in North America, upped their spending on paid search campaigns last year by 21%. Plus, a recent Internet Retailer survey found that 66% of respondents increased their overall marketing budgets in 2015, including 24% who boosted their spending more than 20%”.
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