‘Why Haters Are the Petri Dish of Great Content Marketing’ – Copyblogger
Jay Baer says, “Haters are the early warning detection system for your business, much like a canary in a coal mine. Haters are not the problem … ignoring them is.
In fact, haters are your most important customers because when they complain, they provide free market research about what you can improve and how you can use content marketing to prevent future complaints.
The real problem for your business isn’t the haters; it is the people who have a poor experience but are not passionate enough about you and your company to take the time to say something about it. They are the “meh” in the middle, and they are what kill businesses.
And the people who love your business aren’t all that useful either. Praise is the most overrated commodity because when someone tells you what you’re great at, it teaches you nothing”.
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