‘Do Third Party Apps Hurt Facebook Reach & Engagement?’ – Business.com
Mari Smith says, “If you’re trying all you can to drive reach and engagement on Facebook, there’s something we need to tell you: third party tools could seriously hurt your efforts.
In 2015, the amazing folks at BuzzSumo analyzed 500 million Facebook posts and found that posting through third party tools can result in up to 89.5 percent LESS reach and engagement. Ouch!
The best way to avoid limiting your reach is to post natively through your Facebook page itself. Thanks to the scheduling features, you can plan and set everything in advance, much like you would in a third party tool. Additionally, posting natively will better give you the ability to see how your post will look when live”.
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