Patricio Robles says, “It’s finally here: after months of speculation following Mark Zuckerberg’s comments about the creation of a Dislike button, Facebook has unveiled an extension to the Like button that will allow users to express emotion when reacting to content.

As Facebook product manager Sammi Krug explained:

For more than a year we have been conducting global research including focus groups and surveys to determine what types of reactions people would want to use most.

We also looked at how people are already commenting on posts and the top stickers and emoticons as signals for the types of reactions people are already using to determine which reactions to offer.
Ultimately, Facebok settled on six emotions: Like, Love, Haha, Wow, Sad or Angry”.

Facebook rolls out Reactions, an extension to the Like button

‘Econsultancy’ Blog

Sharing is caring