'Four things you need to know about Google Accelerated Mobile Pages (AMP)’ – Econsultancy | Internet Marketing NewsWatch

Ben Davis says, “Google Accelerated Mobile Pages entered the world on February 23rd, a day earlier than expected.

If you have been a little dozy for the past few months, here’s a quick skill pill to bring you up to date.

They load hella fast

Fairly obviously, given the name of the project (Google Accelerated Mobile Pages).

This new open source approach to HTML is designed precisely to enable seemingly instant loading of mobile pages.

Probably best to get the official Google Developers introduction, so here it is”.

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‘Four things you need to know about Google Accelerated Mobile Pages (AMP)’ – Econsultancy