Jack Simpson says, “No doubt you’re all aware by now that Google is removing ads from the right-hand side of its search results pages (SERPs).

Ads will now only appear at the top and bottom of SERPs.

To give some context around what this means for search marketers, we asked several experts for their take on why Google made this decision, and also how marketers need to adjust their PPC campaigns as a result.

Why did Google remove the ads?

Richard Hartley, PPC Director at Jellyfish

These days, Google is ‘mobile first’ due to mobile searches beginning to overtake desktop searches, and this move makes for a similar user experience across both”.

Google kills right-hand PPC ads: How should marketers respond?

‘Econsultancy’ Blog

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