‘Has Programmatic Advertising killed creativity in marketing?’ – Econsultancy
David Moth says, “Programmatic advertising is currently one of the most talked about channels in digital marketing.
Econsultancy founder Ashley Friedlein mentioned it several times while discussing his top digital trends for 2016.
It has become a hot topic as, although there’s a general sense that it’s an effective marketing channel and one worth investing in, many in the industry also struggle to understand how it works.
And it’s also commonly criticised for relying too heavily on automation, thus removing the creative element from marketing campaigns.
To see whether this is the case, we spoke to two seasoned digital experts, namely:
– Clare Deloford, Digital Development Associate Director at Starcom MediaVest Group”.
Has Programmatic Advertising killed creativity in marketing?
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