Taylor Tomita says, “The definition of link building has always been the same, but the process of acquiring these links has changed vastly in the recent times, just like many other things have changed over the past few years.

Being able to explore an underground park or travel from place to place on the beloved hoverboard scooters are opportunities that have arisen in the last year alone, and among these changing times is the seemingly-endless world of link building in search engine optimization (SEO).

Are you still doing the same link building you were doing last year, or the year before that?

It may be time to rethink the strategies you have put in place to ensure that the significant changes in the world of link building will not put your website in the position of a possible penalty.

As we know, link building is the process of getting external websites to link to a page on your website. These links are then crawled, or seen, by a search engine and these links are factored into the search engine’s ranking algorithms”.

The Current State of Link Building in SEO & What To Expect in 2016

Business.com

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