‘10 Reasons Your Followers Will Leave Your Brand on Twitter’ – Entrepreneur
Anna Johansson says, “Building an audience on social media isn’t easy, but keeping one around is even harder. On Twitter, where the posts are short and the interactions are fleeting, this is even more of a challenge. Unfollowing is as simple as clicking a button, and without warning, you may find yourself shedding followers for an action you didn’t know you committed — or worse, something you should have done but omitted.
Fortunately, while there are some random departures due to mood swings or accidental actions, most follower departures are clearly motivated and can be understood. That means they can be prevented. If you’re trying to build and maintain the biggest, healthiest follower base on Twitter, watch out for these 10 reasons someone might leave your brand”.
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