Kelsey Libert says, “Is the saying “any press is good press” really true? Whether it happens as part of a carefully orchestrated PR stunt or accidentally, the potential payoffs and drawbacks when a brand dominates the news can be huge.

In our latest collaboration, Fractl and Moz explored how a surge of media coverage impacted seven companies.

By looking at brands that dominated headlines within the last year, we set out to answer the following questions:

– Does positive press coverage always bring more benefits than negative press coverage?
– Beyond the initial spikes in traffic and backlinks, what kind of long-term SEO value can be gained from massive media coverage?”.

Is Any Press Good Press? Measuring the SEO Impact of PR Wins and Fails

MOZ Blog

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