‘How Niche Focused Content Can Dramatically Improve Your Content Marketing ROI’ – Business.com

Jawad Khan says, “In the last year, more than 61 percent of U.S. consumers made a purchase based on a blog post.

82 percent of consumers enjoy reading relevant content on blogs and more than 70 percent of consumers learn about a company through its blog rather than paid advertisements.

Countless studies have shown that content marketing is one of the cheapest and most effective ways to build a strong brand image, establish long-term customer relationships and boost sales.

However, a major reason why many brands fail, to maximize the ROI on their content marketing efforts, is lack of focus.

Instead of carefully choosing their niche, they try to please everyone. As a result, they end up impressing no one”.

How Niche Focused Content Can Dramatically Improve Your Content Marketing ROI

Business.com