‘How to Text Your Sales Prospects to Increase Conversions’ – MarketingProfs
Cameron Weeks says, “Over two-thirds of Americans own a smartphone, and our constant reliance on them provides various ways— beyond just talking—to connect with the world around us.
In fact, one of the smartphone’s most basic components, its text messaging capabilities, can be key to connecting with your prospects.
And, these days, with less than one-third of smartphone usage actually involving talking on the phone, there’s no better time to brush up on why you should text your prospects—and how to do it.
Unlike driving while texting or walking while texting, texting while selling is not dangerous; to the contrary, it can be invaluable in helping sales teams meet their numbers. By texting prospects during your sales process, you’re 40% more likely to convert them into clients.
Here are a few of the reasons why.
The ability to personalize your interactions: Impersonal mass emails or cold phone calls tend to make prospects feel like just another number or a target for meeting a sales quota. SMS has the potential to be much more personal, enabling you to build a bridge of camaraderie and familiarity with your prospects. The more casual, conversational tone of text messages makes it much easier to build relationships”.
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