‘Metrics Overload? How to Streamline Marketing Data’ – Small Business Trends
Brian Hughes says, “From Google Analytics to social media dashboards, too much data can lead to metrics overload.
How can you tell if your customers are happy with your service? How do you know whether your inbound marketing strategy is working? How do you know if your social media marketing is building strong brand awareness or getting lost in the Twittersphere?
There’s a good reason that, for marketers, reporting and proving their digital marketing ROI is their biggest challenge, according to HubSpot. More marketing channels mean more metrics, but not necessarily better campaigns or even a clear idea of what constitutes a successful campaign. In fact, in a report sure to scare all CMOs, TrackMaven recently said that marketers are generating more content but getting less return on their investments.
Is your marketing department drowning in metrics overload without being able to see any real meaning?”.
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