‘5 Things Ecommerce Customers Actually Want From Your Store’ – Entrepreneur
Matthew Torren says, “What should you be focusing on to improve your ecommerce business? You undoubtedly have plenty of ideas of your own, and so do your team members and external stakeholders. Then there’s the seemingly endless advice from industry publications and thought leaders.
It’s enough to make your head spin — you might feel like everywhere you turn, there’s another hot design trend, user experience concept, conversion optimization experiment or ecommerce tech tool that someone is hailing as the biggest business game-changer of all time.
Keep it in perspective. These aren’t the people who are going to directly bring in your ecommerce site’s revenues — your customers are. Every e-tail outlet is different, and every audience is different, so there aren’t cut-and-dry rules to follow that apply to every situation. That’s why you should ideally be asking your user community what they’d like to see you change on your site. You can learn a lot by implementing onsite fly-in polls and post-purchase survey emails, or by keeping an eye on heat maps and user journeys”.
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