Brie Moreau says, “User engagement metrics, which measure what users do on your website and how they do it (such as time on page, session duration, bounce rate, and returning users), have become unofficial ranking signals with Google.

Gone are the days when posting a 400-word article with a 2% keyword density could boost a page’s search rankings. Now, poor quality content has a far more negative impact on a site, causing it to drown in a sea of content that was created just for SEO purposes.

Yes, the way content is interacted with online is definitely on Google’s radar, as shown by Google’s recent patent filing. So, while creating a sound content marketing strategy is necessary to attract and retain users, it also improves a site’s Google search rankings. Therefore, focus on producing quality content, and you will reap a boost in SERP rankings as a secondary benefit.

The key is to always strategize before producing any content. Don’t just simply churn out content for content’s sake. Once you start producing great content and your users engage with it and boost rankings at the same time, you’ll understand why this is the far superior approach”.

A Deep Dive Into Developing a Content Strategy That Resonates

‘Entrepreneur’ Blog

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