Ben Potter says, “In the recent Econsultancy/Adobe Quarterly Digital Intelligence briefing, 25% of companies said they placed most emphasis on “making our experience as personalised and relevant as possible” in terms of improving the overall customer experience.

And according to some research carried out by my agency, 53% of consumers state it is important that brands offer them a personalised shopping experience.

So personalisation is clearly important for both consumers and brands alike”.

How retail marketers can ensure they deliver the ‘right’ customer experience

‘Econsultancy’ Blog

Sharing is caring