Barry Levine says, “News discovery platform News360 is launching this week a free, cloud-based audience analytics platform for publishers and content marketers.

Called NativeAI, it employs machine learning — doesn’t everyone these days? — to track which topics create the most engagement for individual readers on apps and websites, as measured by page views, time on page and similar metrics.

The new analytics tool is similar to what News360 has used internally for its app and site, for which it claims about six million users. But co-founder and CEO Roman Karachinsky told me it has been completely rebuilt for the needs of external customers, such as the more specific content scope of a niche site”.

News360 Launches Free Audience Analytics Tool For Publishers And Content Marketers

Marketing Land

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