‘The five components of a winning press release’ – Econsultancy
Patricio Robles says, “While companies have more ways than ever to distribute important announcements at little or no cost, the formal press release is still alive and well.
The reason? A good press release is still capable of driving earned media.
Unfortunately, many companies fail to craft press releases that contain the components necessary for success. Here are five of them that every company should keep in mind.
If your press release fails to attract attention, the most likely reason will be that it doesn’t tell a compelling enough story.
While the launch of an upgraded product, for example, might be big news within a company, it might be of limited interest to the outside world”.
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