Megan Totka says, “There is a lot to consider when you are trying to figure out how to build an online store. You want to find balance between your branding and the actual functionality of your site. As retail trends continue to shift to digital realms, a successful online store has become vital to a retailer’s success. Getting people to click on a product photo is just step one – so how can you guide consumers through the buying process all the way to the point of payment?
Take a look at some suggestions on how to build an online store that actually sells for you:
Make it Image Heavy
Did you know that the brain processes images at a rate 60,000 times faster than text alone? Visually-appealing content will help you sell more, period. Think of your website as a digital catalogue that helps potential buyers see how your products would look in their possession. Remember to incorporate videos that highlight your products as well. You don’t have to hire a graphic designer to take advantage of consumers’ love for all things photo related. Showcase your items prominently through photos and then support those visuals with text information. When you market your products on social media, be sure the images are also strong”.

4 Steps to Building a Successful Online Store

Small Business Trends

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