‘7 Lessons on Social Media From the Oscars’ – Entrepreneur
Carly Okyle says, “While plenty of people debated the best and worst moments of last night’s Academy Awards, brands tried to stand out with clever tweets and commercials. Some of the posts were savvy, and others were subpar, but all of them illustrated lessons that businesses should keep in mind. Here are some of the lessons we picked up.
1. Make your message clear.
While the intention makes sense — Special K connected its brand to the Oscars in a way that refreshingly avoided talking about slimming down for dresses — this still misses the mark. Though the intention of the ad is to suggest that breakfast is there to support you, the customer, the message is a bit muddled”.
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