Olivia Dello Buono says, “I just got back from Social Media Week NYC, one of the biggest industry events of the year. Social media marketers from across the globe came together in the Big Apple to learn from some of the most influential names in marketing. Among them were Forbes, BuzzFeed, The Coca-Cola Company and IBM, just to name a few.

Are you starting to feel a twinge of conference FOMO?

So here I am, post-conference, brimming with actionable tactics and inspiration that I just can’t keep to myself. Here are nine things that I learned and how they translate to your email strategy:

1. “Not all reach is created equal.” – @Forbes

If you’re spending all of your time trying to get your content out to the most people in the most places at the most times, you’re doing it wrong. Why?

Because not all reach is created equal”.

9 Things Email Marketers Can Learn From Social Media’s Biggest Names

Aweber Blog

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