‘Can Facebook reinvent its mobile ads?’ – Internet Retailer
Zak Stambor says, “Facebook rolls out Canvas, an ad format that, when clicked, opens a full-screen, immersive ad.
Facebook Inc. has rolled out a new mobile ad format that gives retailers broad leeway to tell stories and showcase products. When a consumer clicks on one of these news feed ads, which Facebook calls Canvas, it quickly opens up a full-screen mobile ad.
The ad format is markedly different from Facebook’s other mobile ad units that typically have tight constraints over what they can look like and how consumers can interact with them. The name Canvas reflects that the ads are fully customizable to enable retailers and other advertisers to use a mix of video, still images, text and call-to-action buttons.
“Within a Canvas, people enjoy moving through digital stories easily,” Facebook writes in a blog post. “They can swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail, making the Canvas experience immersive and engaging in a way that mobile sites aren’t”.
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