‘How Thorntons uses content marketing to gain an edge at Easter’ – Econsultancy
Ben Davis says, “February, a strange month marked by freezing temperatures* and the first appearance of chocolate eggs.
This isn’t strictly true, with some sightings of Easter eggs as early as Boxing Day, but now seems like a good time to catch up with British chocolate company, Thorntons.
We spoke to John Alexander Rowley, Content Marketing Manager, to discuss life marketing confectionery.
*apologies to anyone reading in the Tropics or the Southern Hemisphere.
How do you integrate marketing efforts across channels and track in‐store uplift?
When we launch a new marketing campaign at Thorntons we always try to ensure it’s represented across the most appropriate channels, both online and offline”.
How Thorntons uses content marketing to gain an edge at Easter
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