Ryan Michael McDonald says, “This is a common frustration expressed by agency staffers who work tirelessly to keep clients up-to-speed, only to find out that the client ignores their reports, write-ups, and explanations.
So is the client purposefully making your life more difficult, or are you actually the one failing at communication?

Why Your Emails Are Ignored
In a world of content overload, email consistently stands out as the worst kind of content. In 2015, we sent and received more than 205 billion emails every single day. What’s worse is that these emails often require that the recipient does something. This expectation leads most people to experience a feeling of dread when they open their email inbox, especially when they have a ton of projects already on their to-do list.

But we can’t get away from email. So we — as professional communicators — need to find the best way to get our clients’ attention with limited tools: We’ve got to work with plain text and just a few design elements”.

How to Design Everyday Emails Your Clients Will Actually Read

HubSpot

Sharing is caring