‘How to Find, Repair and Prevent ‘Link Rot’’ – Entrepreneur
Eric Siu says, “The introduction of Google’s Panda algorithm left webmasters and online business owners alike scrambling. The change was designed to lower the rank of low-quality or “thin” sites and return higher-quality sites to the top of the search results. But that change left business owners anxious, as they searched furiously for new and innovative ways to create the consistent and exceptional content that would protect their search rankings.
The result is that it’s no longer as easy to rank online content as it once was. But, here’s a tip regarding one of the most overlooked ways to generate content: You should be replacing dead resources, often referred to as the dreaded “link rot.”
What Is link rot?
“Link rot” refers to hyperlinks that point to servers, web pages or other resources that have become permanently unavailable — in other words, links that lead nowhere”.
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