‘Latest email marketing benchmarks: 3 takeaways’ – Experian
Shelley Kessler says, “Competition in the inbox is fierce. That’s why it’s important for email marketers to keep an eye on email industry benchmarks that, alongside their own data, can uncover valuable email trends. Have a look at some of the major takeaways from the Q4 2015 Email Benchmark Report.
1. Mobile matters more than ever
Fifty-six percent of total email opens occurred on a mobile phone or tablet in Q4, compared to 54 percent in Q3 2015. Further, with the exception of business products and services, all industries saw a majority of their email opens occurring on mobile phones or tablets. It is likely that we’ll continue to see this shift from desktop to mobile grow in the coming years. Designing your emails for the mobile or tablet viewing experience could earn you additional revenue and keep you customers more engaged with your brand”.
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