Tim Peterson says, “LinkedIn is ready to let advertisers use their own data to target ads on the business-centric social network.

Similar to Facebook’s Custom Audiences, Twitter’s Tailored Audiences and Google’s Customer Match targeting options, LinkedIn’s new account-targeting option will let businesses upload lists of companies they do business with or want to do business with, and LinkedIn will cross-reference those lists with its own list of more than eight million company pages and show ads to its users who work for those companies.

“This is us launching our audience match platform, and audience match is effectively LinkedIn’s entry into the custom audiences world. Account targeting is the first capability we’re releasing as part of our audience match platform,” said Russ Glass, head of products at LinkedIn Marketing Solutions, the social network’s advertising arm. He said that LinkedIn plans to develop the audience match platform so that marketers can upload different types of information, but he didn’t go into specifics”.

LinkedIn Intros B2B Spin On Facebook’s Custom Audiences To Target Ads

Marketing Land

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