Matt Byrom says, “There are so many marketing channels available for you to connect with your consumers: TV, print, email, content, social. The list goes on.

While this is great for exposure, it can be difficult to know where to allocate your budget, and more importantly, just how much of your budget should go on marketing.

Marketing spending appears to be on a dramatic upward curve, particularly for video marketing, with 91 percent of businesses saying they plan to increase or maintain their spending on video in 2016.

But, spending is dependent upon many individual factors, so it is difficult to apply one set budget for marketing to all industries and companies. What we can do, is create estimates based on these individual factors of your business, and that’s exactly what we’re going to do in this article”.

Making It Count: How Much of Your Budget Should Really Go To Marketing?

Business.com

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